Kerri M. Roberts

Kerri M. Roberts has devoted over 20+ years of her career to advancing Operational Excellence and Strategic Human Resources. She earned her Bachelor of Science in Business Administration with an emphasis in Marketing from Columbia College and her MBA from William Woods University. Kerri is a certified Predictive Index partner, a licensed insurance producer in Missouri, and has a deep passion for process improvement and efficiency. Her expertise stems from her training in the Malcolm Baldrige National Quality Award criteria and experience as a Senior Examiner for the Missouri Quality Award.

Kerri is the founder and CEO of Salt & Light Advisors, a People Operations and HR Firm serving small to mid-sized businesses. Through her work, she helps clients achieve HR success with high employee engagement, making human resources easy and effective. Kerri also hosts the podcast "Don't Waste the Chaos," where she shares candid conversations blending business insights with the entrepreneurial journey, encouraging leaders to embrace challenges with purpose.

Kerri's leadership and influence have been recognized widely. She has been named to Women of Excellence, Women in Power, Women Who Move the City, and 20 Under 40 by local publications. Nationally, she was featured in Insurance Business America as part of the 2021 and 2022 Hot 100 and 2022 Elite Women. Additional honors include being named Graduate and Professional Alumni of the Year by William Woods University and a Young Professional Award Nominee by Athena International.

Kerri resides on a 140-acre farm in Missouri with her husband, son, and beloved yellow Labradors. She is passionate about Veterans causes and has a deep faith in God. Kerri enjoys yoga, travel, exploring the outdoors, reading on her porch swing, and trying new sourdough recipes.

Explore More About Our CEO, Kerri Roberts
Discover additional insights and expertise from Kerri Roberts, the visionary CEO of Salt & Light Advisors. Check out her articles, interviews, and other resources at the following links:

Explore Kerri’s Guest Appearances on Podcasts

Kerri is a sought-after guest on top business and leadership podcasts, where she shares her expertise in HR strategy, company culture, and leadership development. She has been featured in insightful discussions on topics like effective hiring practices, maintaining strong company culture during growth, and emerging HR trends for 2025. Whether she's breaking down key business metrics for success or offering real-world strategies for reducing turnover, Kerri delivers practical, actionable advice for business owners and leaders.

Curious what Kerri uses behind the scenes? Check out her favorite tools + resources!

Some of the links are affiliate links (which means Kerri may earn a small commission if you use them at no extra cost to you). It’s a simple way to support the content Kerri shares and hopefully discover something that helps you thrive too.

  • To make the messy middle holy ground.
    I help high-capacity women and values-driven leaders own their story, confront the hard truths, and build lives and businesses that reflect who they actually are not just who they were trained to be.

  • A world where women stop outsourcing their power, leaders stop pretending, and faith is not a side note but the strategy.

  • Truth Over Tolerance

    I don’t sugarcoat. The truth may sting, but it sets you free - and if we’re going to lead well, we start with what’s real.

    Conviction Over Convention

    I don’t follow trends. I follow calling. That means saying no to what’s popular in order to say yes to what’s purposeful.

    Order in the Chaos

    Life is messy. Leadership can feel like war. I bring discernment, structure, and spiritual strategy where most people would tap out.