Episode 77: Build A Business That Feels Like Home
Episode Description
In this episode, Kerri Roberts opens up about the heart and strategy behind her newest offering: The Collectives, four curated membership communities built to support HR pros, small business owners, women of faith, and aspiring entrepreneurs. These aren't cookie-cutter courses; they’re containers for real growth, connection, and clarity. Whether you’re an overwhelmed HR lead, a founder craving direction, or a woman navigating ambition and alignment, Kerri shares exactly how she built these programs from scratch. From pricing and platforms to curriculum and community.
Tune In to Hear:
-Why recurring revenue models are essential for sustainable growth
-The data behind community-led business models (and how to start one)
-The exact structure and pricing behind Kerri’s four membership programs
-How to build a membership that actually serves, not just sells -What it means to scale impact without sacrificing intimacy
Resources Mentioned:
SHRM: https://www.shrm.org/ NFIB: https://www.nfib.com/
Harvard Business Review: https://hbr.org/ LinkedIn Learning: / learning
MetLife: https://www.metlife.com/
U.S. Chamber of Commerce: https://www.uschamber.com/
Kajabi: https://kajabi.com/
Circle.so: https://circle.so/
Microsoft Teams: https://www.microsoft.com/en-us/micro...
Go High Level: https://www.gohighlevel.com/
Malcolm Baldrige Award: https://www.nist.gov/baldrige
Salt & Light Advisors: https://www.saltandlightadvisors.com/
Join our weekly newsletter:
• HR and operations insights for business professionals: https://www.saltandlightadvisors.com/...
• Women looking to expand professionally and personally: https://www.saltandlightforwomen.com/...
Connect on IG:
Building recurring revenue through community isn't a one-time launch — it's an ongoing commitment to serving well, and the Monday newsletter keeps you thinking like a long-game builder: saltandlight.myflodesk.com/saltandlightadvisors
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📖 Get The HR Easy Button — Kerri's book on building HR systems that actually work for small businesses.
🎙️ Catch up on Don't Waste the Chaos — The podcast for small business owners building strong people operations.
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